If only somebody would write a magazine article about two Swedish Eurovision entrants being set a fashion challenge to buy a full wardrobe on a budget...

...well, goodness gracious me, that's exactly what somebody did do in 1973.

We can't find the story that goes with this magazine cover, but as you can see, it's the ever popular Scandinavian periodical Allers (it's still going strong today). In this edition, dated April 29, 1973, Sweden's 1966 runner-up, Lill Lindfors and Anni-Frid of the as-yet-to-be-called-that ABBA were asked by the team behind the staple read for Swedish housewives of the era, to come up with some lovely outfits for just 300 Swedish kroner. Boom Bang a Blog is not entirely sure if that was a lot of money or not in Sweden in 1973, but it works out in today's money at about £25 and five pee.

As there appears to be no link to the article from the cover, it's not clear who won, but our money is on Anna-Frid. Anyone who witnessed what she turned up on stage wearing as ABBA hit its international peak must realise what a slave to trends our Frida was (ahem).

The very serious-looking lady pictured below Lill Lindfors on this particular cover of Allers didn't appear to be taking part in any sort of fashion challenge, though. In fact, Boom Bang a Blog's internet-based research indicate Estelle Bernadotte is linked with Swedish aristocracy, so could probably afford to spend a lot more than 300 kroner on a frock and a handbag in Scandinavia's mid-70s equivalent of Primark.